01
Louis Carreon
@louiscarreon
The artists
behind the walls
Wally doesn't hire decorators. We partner with artists whose work already moves culture. When their vision meets our walls, the city gets something worth stopping for.
COMMISSION A COLLABORATIONArt is the difference
between an ad
and a moment
Any company can project a logo onto a building. We project art. Wally commissions original work from painters, illustrators, muralists, and visual artists who bring creative credibility that no media buy can manufacture. Their work gives brands something money alone can't purchase: cultural authenticity.
The roster
BOOK
02
Ilse Valfre
@valfre
03
Andrew Soria
@andrewsoria_art
04
Olivia Steele
@steeleism
05
Michael Gittes
@michaelgittes
06
Dana Piazza
@danapiazza
A GROWING ROSTER · AND MORE JOINING ···
Three steps
01
Commission
Tell us the campaign. We match the artist whose style, audience, and voice fit the brand.
02
Create
The artist develops original work. Not stock. Not templated. Made for this wall, this moment, this city.
03
Activate
The piece lives on the wall, across social, and in the artist's own community. Two audiences, one campaign.
Why artists matter
Credibility
you can't fake
you can't fake
A brand on a wall is advertising. An artist on a wall is culture. The audience knows the difference.
Built-in
distribution
distribution
Every artist brings their own following. The campaign reaches people who would never engage with a traditional ad.
Original
work only
work only
No templates. No recycled assets. Every collaboration is a one-of-one made for a specific wall in a specific city.