Wally Projects

Creating Multi-Platform advertising
for AREA & Afterpay
at New York Fashion Week.

Wally partnered with Afterpay and leading fashion brand area to showcase their new line at the 2022 newer cars. The multi platform advertising content produced by Wally, and displayed across Manhattan New York, targeting so ho New York’s high fashion area.

Social media content increased the brands visibility

Projections ran for three nights and scaled the walls in the Soho District with wall scapes reaching up to 45 feet tall.

Wally captured drone content and street footage which was released across multiple social media channels increasing the brands visibility for its release.