“IRL” Advertising for Social Media
WALLY partnered with Overheard to provide creative direction, production and post production services. For Overheard LA’s first “In real Life” activation. WALLY projected across 3 walls, twice a week, for one month, simultaneously creating social media content, and using data to improve real life engagement.
With over 3 million likes across this single campaign, Wally put some funny quotes on the map.
