Wally Projects

“IRL” Advertising for Social Media

WALLY partnered with Overheard to provide creative direction, production and post production services. For Overheard LA’s first “In real Life” activation. WALLY projected across 3 walls, twice a week, for one month, simultaneously creating social media content, and using data to improve real life engagement.

With over 3 million likes across this single campaign, Wally put some funny quotes on the map.