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Projection Advertising: A Creative and Effective Way to Promote Your Brand


 by Wally

Projection advertising, is a form of advertising that uses light projections to display messages and images on buildings, landmarks, and other public spaces. This creative approach to advertising has become increasingly popular over the years, thanks to its ability to capture people’s attention and make a lasting impression. In this post, we’ll explore the effectiveness of projection advertising and how it can benefit your brand.

What is Projection Advertising?

Projection advertising involves projecting images or videos onto the surfaces of buildings, walls, and other public spaces. This form of advertising uses high-powered projectors and specialized software to create dynamic and engaging visual content that is displayed on a large scale. Projection advertising campaigns can range from simple text-based messages to complex multimedia experiences that incorporate sound and interactivity.

The Benefits of Projection Advertising

Projection advertising offers many benefits to brands that want to create a memorable and impactful marketing campaign. Here are a few reasons why projection advertising is an effective way to promote your brand:

  1. High Visibility: Projection advertising campaigns are hard to miss. They can be seen from a distance and attract attention even from people who are not actively looking for them.
  2. Creative Freedom: Projection advertising offers brands the opportunity to get creative with their messaging and visual content. The possibilities are endless, from displaying 3D animations to projecting a giant version of your brand’s logo onto a building.
  3. Flexibility: Projection advertising can be used in a variety of settings, including outdoor events, retail spaces, and public places. This versatility makes it a great option for brands looking to reach a wide audience.
  4. Cost-Effective: Compared to other forms of advertising, projection advertising can be relatively affordable. With just a few projectors, brands can create a powerful and engaging campaign that generates a lot of buzz.

How Effective is Projection Advertising?

Projection advertising has proven to be an effective way to promote brands and increase brand awareness. Studies have shown that projection advertising can improve brand recall, increase purchase intent, and drive foot traffic to retail locations. Here are a few reasons why projection advertising is effective:

  1. Novelty: Projection advertising is still a relatively new form of advertising, which makes it more memorable and attention-grabbing than traditional forms of advertising.
  2. Emotional Impact: Projection advertising has the ability to create an emotional connection with the viewer. By projecting an impactful message or visual content onto a building, brands can elicit an emotional response from their audience.
  3. Viral Potential: Projection advertising campaigns have the potential to go viral on social media, generating even more exposure and buzz for the brand.

Conclusion

Projection advertising is a creative and effective way to promote your brand and increase brand awareness. By projecting impactful messages and visuals onto public spaces, brands can capture people’s attention and create a memorable experience. With its high visibility, creative freedom, and cost-effectiveness, projection advertising is a great option for brands looking to make a big impact. So, if you’re looking for a new and exciting way to promote your brand, consider projection advertising!

in OOH Ads Measurement / Projection Advertising 0 comments

Money Shifting from Digital Ads to OOH Ads


 by Wally

The out-of-home (OOH) advertising industry has been around for over a century, and it’s not going anywhere anytime soon. In fact, in recent years, there has been a significant shift in the industry, with digital media moving towards more OOH ads. But why is this happening? Let’s explore the reasons behind this shift and the benefits of OOH advertising.

Firstly, what is OOH advertising? OOH advertising refers to any type of advertising that reaches consumers while they are outside of their homes. This includes billboards, transit ads, street furniture, and digital displays in public spaces such as airports, shopping malls, and sports arenas.

One of the primary reasons for the growth of OOH advertising is the decline in traditional forms of advertising, such as print and TV ads. With the rise of ad-blocking technology and the popularity of streaming services, consumers are exposed to fewer ads than ever before. This means that brands need to find new and innovative ways to reach their target audience, and OOH advertising provides a unique and effective solution.

Another reason for the growth of OOH advertising is the rise of digital technology. With the advent of digital displays and interactive technology, OOH advertising has become more engaging and interactive than ever before. Brands can use digital displays to show dynamic, eye-catching content that captures the attention of consumers and encourages them to interact with the ad.

In addition to being engaging, OOH advertising is also highly targeted. Brands can use data and analytics to identify the most effective locations for their ads, ensuring that they reach the right audience at the right time. For example, a sports brand might choose to advertise on billboards near sports arenas or on transit ads that are likely to be seen by commuters.

Another key benefit of OOH advertising is its ability to reach consumers in a way that is difficult to ignore. Unlike TV or online ads, which can be skipped or ignored, OOH ads are impossible to avoid when they are placed in high-traffic areas. This means that brands can reach a large number of consumers in a short amount of time, increasing the likelihood that their message will be seen and remembered.

Finally, OOH advertising is a cost-effective solution for brands looking to reach a large audience. Unlike TV or print ads, which can be expensive to produce and distribute, OOH ads can be created quickly and easily, and they can be placed in high-traffic areas for a fraction of the cost.

In conclusion, the OOH advertising industry is experiencing a significant shift towards digital media, and for good reason. With its engaging, targeted, and cost-effective solutions, OOH advertising provides brands with a unique and effective way to reach their target audience. As digital technology continues to evolve, we can expect to see even more innovation in the OOH advertising industry in the years to come.

in OOH Ads Measurement / Projection Advertising 0 comments

Revolutionizing Projection Content: How Wally is Helping Brands Magnify their Message


 by Wally

The world we live in is a constant stream of digital and real-world content, with ads bombarding us from every direction. It’s no wonder that the boundary between the two is becoming blurred. But fear not, because the brands that have the ability to adapt to this new reality will be the ones who come out on top.

At Wally, we embody this challenger mentality, constantly pushing the envelope to create extraordinary experiences for our partners and customers. Our ethos is punk and rebellious by nature, and it’s this attitude that helps us outperform all forms of OOH media. By refusing to conform to traditional media, we’ve been able to stay true to our mission and drive higher levels of engagement for our brand partners.

Let’s face it, traditional media is boring. Brands and advertisers are losing their customers because they’re not standing out. The result is higher customer acquisition costs and thinning brand loyalty. In today’s market, standing out is the only way to win. Creating those WOW moments for your customers is how you get noticed, and leveraging those moments into social campaigns is how you bring everything full circle.

At Wally, we’re all about having fun. Building a brand and staying top of mind should be an enjoyable experience, and we’re here to help you make that happen. It’s easy to stand out with Wally.

in OOH Ads Measurement / Projection Advertising 0 comments

Bridging the Gap Between Online Data and Offline Ads with Wally


 by Wally

Are you tired of not being able to measure the effectiveness of your out of home (OOH) ads? Well, a solution has arrived in the form of Wally, a projection content platform that outperforms standard OOH ad units in several significant ways.

So, what makes Wally so special? Let’s take a closer look at its features and benefits:

  1. Increased Ad Recall Rate: Wally boasts a tenfold increase in ad recall rate (70%), ensuring your message sticks with your audience for longer.
  2. A/B Testing: With the ability to split test different creatives on a nightly basis, Wally operates like a digital campaign, allowing you to find the optimal approach for your target market.
  3. Interactivity: Wally can display video images and QR codes, further enhancing the interactivity of your message.

But that’s not all. Wally’s projection content/ads offer several advantages over conventional billboards and wallscapes, including:

  1. Cost-Effectiveness: Projection content/ads are more cost-effective than conventional wallscapes.
  2. High Engagement Rates: Projection content/ads boast one of the highest engagement rates for out-of-home media.
  3. Surprise Element: Projection content/ads provide an element of surprise, leaving a lasting impression on your local community.

By using interactive ads featuring clear calls to action, you can measure performance and seamlessly integrate with brand awareness or conversion-based campaigns. With Wally, you finally have the tools to discover which of your OOH ads is delivering the best results.

If you’re interested in learning more about Wally and how it can help your brand magnify its brand awareness and conversions, reach out to the team to see if it’s a good fit for you.

in Uncategorized 0 comments

OOH Ads and Call to Actions (CTA’s)! Do they even work?


 by Wally

When it comes to out of home (OOH) advertising, one question that often arises is whether every billboard or other OOH ad needs a call to action (CTA). While many advertisers use OOH for branding purposes and rely on creative visuals to tell a story, incorporating a CTA can be a smart move to encourage consumers to take a specific action. However, the decision to include a CTA ultimately depends on the campaign goals.

While some OOH campaigns may not require a CTA, including one can drive conversions and help measure the campaign’s success. OOH ads are known for their memorable and compelling visuals, with 55 percent of people reporting feeling “highly engaged” by a billboard over the past month. Therefore, if the campaign objective is to encourage consumers to take a specific action, such as visiting a store or making a purchase, including a CTA can increase the chances of success.

When it comes to the types of CTAs that can be used on OOH ads, there are several options to consider. These include QR codes, promo codes, website URLs, physical addresses for a store, phone numbers for a store or service center, and social media handles. Choosing the most effective CTA for the campaign depends on the target audience and campaign goals.

By setting up a dedicated site or using digital tracking of CTAs, you can easily calculate the return on investment and gauge the effectiveness of your campaign. QR codes are a great way to track response and drive traffic to your site, and they’re free, which means you get good insights without paying extra.

In addition to better tracking, there are other benefits to including a CTA in your out of home advertising. For one, it acts as a funnel for your audience, reducing confusion over what action to take. Without a clear CTA, consumers may remember your ad but feel uncertain about what to do next. By providing a clear next step, you simplify the consumer journey and increase the likelihood of conversion.

Including a CTA can also reduce decision fatigue, which is especially important in today’s world where people are constantly bombarded with information and decision-making. By telling consumers exactly what to do, you eliminate the need for them to make a decision, streamlining the process and making it more likely they’ll take action.

Finally, including a CTA provides an immediate connection to content, which can significantly increase conversion rates. People are more likely to take action when they feel a sense of urgency, and CTAs like QR codes and promo codes provide that sense of urgency by enticing consumers to act immediately. By including a CTA in your out of home ad, you can not only increase engagement but also drive conversions and ultimately see a greater return on investment.

in OOH Ads Measurement / Projection Advertising 0 comments

How to Measure Out of Home Ads


 by Wally

Measuring out-of-home (OOH) advertising campaigns is a crucial step in determining their effectiveness. It allows advertisers to gauge the success of their ads and make data-driven decisions to optimize future campaigns.

To measure OOH ads, there are several metrics and tools available that can provide valuable insights. These metrics include reach, frequency, engagement, and conversion rate. By analyzing these metrics, advertisers can get a clear picture of the impact of their ads and make informed decisions to improve their campaigns.

 

  1. Traffic counting: This method involves counting the number of people or vehicles that pass by the OOH ad location. Traffic counting can provide valuable information about the reach and frequency of the ad, and help advertisers determine whether the location of the ad is effective.  One of the main companies that OOH agencies use is geo path.  They provide most players in the industry with their data points.
  2. Surveys: Surveys can be conducted to measure the impact of an OOH ad on its target audience. Questions can be asked to gauge awareness, recall, and overall perception of the ad. This data can then be used to evaluate the ad’s effectiveness and make improvements to future campaigns.  The highest ad recall rate in the industry is projection advertising with a whopping 70% of people remembering the ads on average.
  3. Mobile data: By analyzing mobile data, advertisers can gain insights into the behavior of individuals who have been exposed to the OOH ad. This includes information such as where they went after seeing the ad, how long they stayed in a certain location, and whether they made a purchase. This can help advertisers determine the ROI of their OOH campaigns.
  4. Eye-tracking technology: Eye-tracking technology can be used to determine where people are looking when they pass by an OOH ad. This information can be used to improve the design and placement of future ads to maximize their impact.
  5. Social media analysis: By monitoring social media channels, advertisers can gauge the impact of their OOH ads on the public. This includes measuring the number of social media mentions, shares, and engagement related to the ad. This data can be used to assess the ad’s effectiveness and make adjustments for future campaigns.

Overall, by using a combination of these methods, advertisers can gain a comprehensive understanding of the impact of their OOH ads and make informed decisions about future campaigns.

 

in OOH Ads Measurement / Projection Advertising 0 comments

Projection ads quickly emerge as the top form of outdoor advertising


 by Wally

In the world of outdoor advertising, projection advertising is quickly emerging as the top form of advertising. Unlike traditional billboards, projection advertising offers a dynamic and eye-catching way to promote products and services. Below are some reasons why projection advertising is becoming a go-to strategy for many businesses:

 

  1. High-impact visuals: Projection advertising uses bright and bold visuals that are hard to ignore, especially at night. The use of high-resolution projectors allows businesses to create attention-grabbing displays that can be seen from great distances.
  2. Customizable content: Projection advertising allows businesses to project custom-made graphics and videos, making it a versatile form of advertising. Companies can use projection advertising to showcase new products or to create unique branding experiences that leave a lasting impression.
  3. Targeted reach: Projection advertising can be strategically placed in high-traffic areas, making it an effective way to reach a specific target audience. For example, projection advertising can be used to promote a sports brand outside of a stadium or to advertise a new movie outside of a cinema.
  4. Cost-effective: Projection advertising is a cost-effective way to advertise, especially when compared to other forms of outdoor advertising such as billboards or LED screens. Projection advertising can be set up quickly, and there are no ongoing costs associated with the display once it is up and running.

 

In conclusion, projection advertising is quickly becoming the top form of outdoor advertising due to its high-impact visuals, customizable content, targeted reach, and cost-effectiveness. As technology continues to improve, projection advertising will likely become even more versatile, allowing businesses to create unique and memorable advertising experiences for their customers.

in Projection Advertising 0 comments

Heineken


 by Wally

Heineken®
Silver release

Playing on the blend between the physical and digital worlds,
the Heineken® Silver events across Los Angeles, San Diego,
and New York included elements taken from
Heineken®’s launch in Decentraland and brought into the real world to be enjoyed by consumers. 

Real World Media

In the Metaverse

in Projection Advertising 0 comments
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