Wally Projects

Revolutionizing Projection Content: How Wally is Helping Brands Magnify their Message



The world we live in is a constant stream of digital and real-world content, with ads bombarding us from every direction. It’s no wonder that the boundary between the two is becoming blurred. But fear not, because the brands that have the ability to adapt to this new reality will be the ones who come out on top.

At Wally, we embody this challenger mentality, constantly pushing the envelope to create extraordinary experiences for our partners and customers. Our ethos is punk and rebellious by nature, and it’s this attitude that helps us outperform all forms of OOH media. By refusing to conform to traditional media, we’ve been able to stay true to our mission and drive higher levels of engagement for our brand partners.

Let’s face it, traditional media is boring. Brands and advertisers are losing their customers because they’re not standing out. The result is higher customer acquisition costs and thinning brand loyalty. In today’s market, standing out is the only way to win. Creating those WOW moments for your customers is how you get noticed, and leveraging those moments into social campaigns is how you bring everything full circle.

At Wally, we’re all about having fun. Building a brand and staying top of mind should be an enjoyable experience, and we’re here to help you make that happen. It’s easy to stand out with Wally.

OOH Ads and Call to Actions (CTA’s)! Do they even work?



When it comes to out of home (OOH) advertising, one question that often arises is whether every billboard or other OOH ad needs a call to action (CTA). While many advertisers use OOH for branding purposes and rely on creative visuals to tell a story, incorporating a CTA can be a smart move to encourage consumers to take a specific action. However, the decision to include a CTA ultimately depends on the campaign goals.

While some OOH campaigns may not require a CTA, including one can drive conversions and help measure the campaign’s success. OOH ads are known for their memorable and compelling visuals, with 55 percent of people reporting feeling “highly engaged” by a billboard over the past month. Therefore, if the campaign objective is to encourage consumers to take a specific action, such as visiting a store or making a purchase, including a CTA can increase the chances of success.

When it comes to the types of CTAs that can be used on OOH ads, there are several options to consider. These include QR codes, promo codes, website URLs, physical addresses for a store, phone numbers for a store or service center, and social media handles. Choosing the most effective CTA for the campaign depends on the target audience and campaign goals.

By setting up a dedicated site or using digital tracking of CTAs, you can easily calculate the return on investment and gauge the effectiveness of your campaign. QR codes are a great way to track response and drive traffic to your site, and they’re free, which means you get good insights without paying extra.

In addition to better tracking, there are other benefits to including a CTA in your out of home advertising. For one, it acts as a funnel for your audience, reducing confusion over what action to take. Without a clear CTA, consumers may remember your ad but feel uncertain about what to do next. By providing a clear next step, you simplify the consumer journey and increase the likelihood of conversion.

Including a CTA can also reduce decision fatigue, which is especially important in today’s world where people are constantly bombarded with information and decision-making. By telling consumers exactly what to do, you eliminate the need for them to make a decision, streamlining the process and making it more likely they’ll take action.

Finally, including a CTA provides an immediate connection to content, which can significantly increase conversion rates. People are more likely to take action when they feel a sense of urgency, and CTAs like QR codes and promo codes provide that sense of urgency by enticing consumers to act immediately. By including a CTA in your out of home ad, you can not only increase engagement but also drive conversions and ultimately see a greater return on investment.

How to Measure Out of Home Ads



Measuring out-of-home (OOH) advertising campaigns is a crucial step in determining their effectiveness. It allows advertisers to gauge the success of their ads and make data-driven decisions to optimize future campaigns.

To measure OOH ads, there are several metrics and tools available that can provide valuable insights. These metrics include reach, frequency, engagement, and conversion rate. By analyzing these metrics, advertisers can get a clear picture of the impact of their ads and make informed decisions to improve their campaigns.

 

  1. Traffic counting: This method involves counting the number of people or vehicles that pass by the OOH ad location. Traffic counting can provide valuable information about the reach and frequency of the ad, and help advertisers determine whether the location of the ad is effective.  One of the main companies that OOH agencies use is geo path.  They provide most players in the industry with their data points.
  2. Surveys: Surveys can be conducted to measure the impact of an OOH ad on its target audience. Questions can be asked to gauge awareness, recall, and overall perception of the ad. This data can then be used to evaluate the ad’s effectiveness and make improvements to future campaigns.  The highest ad recall rate in the industry is projection advertising with a whopping 70% of people remembering the ads on average.
  3. Mobile data: By analyzing mobile data, advertisers can gain insights into the behavior of individuals who have been exposed to the OOH ad. This includes information such as where they went after seeing the ad, how long they stayed in a certain location, and whether they made a purchase. This can help advertisers determine the ROI of their OOH campaigns.
  4. Eye-tracking technology: Eye-tracking technology can be used to determine where people are looking when they pass by an OOH ad. This information can be used to improve the design and placement of future ads to maximize their impact.
  5. Social media analysis: By monitoring social media channels, advertisers can gauge the impact of their OOH ads on the public. This includes measuring the number of social media mentions, shares, and engagement related to the ad. This data can be used to assess the ad’s effectiveness and make adjustments for future campaigns.

Overall, by using a combination of these methods, advertisers can gain a comprehensive understanding of the impact of their OOH ads and make informed decisions about future campaigns.