Wally Projects

Revolutionizing Projection Content: How Wally is Helping Brands Magnify their Message



The world we live in is a constant stream of digital and real-world content, with ads bombarding us from every direction. It’s no wonder that the boundary between the two is becoming blurred. But fear not, because the brands that have the ability to adapt to this new reality will be the ones who come out on top.

At Wally, we embody this challenger mentality, constantly pushing the envelope to create extraordinary experiences for our partners and customers. Our ethos is punk and rebellious by nature, and it’s this attitude that helps us outperform all forms of OOH media. By refusing to conform to traditional media, we’ve been able to stay true to our mission and drive higher levels of engagement for our brand partners.

Let’s face it, traditional media is boring. Brands and advertisers are losing their customers because they’re not standing out. The result is higher customer acquisition costs and thinning brand loyalty. In today’s market, standing out is the only way to win. Creating those WOW moments for your customers is how you get noticed, and leveraging those moments into social campaigns is how you bring everything full circle.

At Wally, we’re all about having fun. Building a brand and staying top of mind should be an enjoyable experience, and we’re here to help you make that happen. It’s easy to stand out with Wally.

OOH Ads and Call to Actions (CTA’s)! Do they even work?



When it comes to out of home (OOH) advertising, one question that often arises is whether every billboard or other OOH ad needs a call to action (CTA). While many advertisers use OOH for branding purposes and rely on creative visuals to tell a story, incorporating a CTA can be a smart move to encourage consumers to take a specific action. However, the decision to include a CTA ultimately depends on the campaign goals.

While some OOH campaigns may not require a CTA, including one can drive conversions and help measure the campaign’s success. OOH ads are known for their memorable and compelling visuals, with 55 percent of people reporting feeling “highly engaged” by a billboard over the past month. Therefore, if the campaign objective is to encourage consumers to take a specific action, such as visiting a store or making a purchase, including a CTA can increase the chances of success.

When it comes to the types of CTAs that can be used on OOH ads, there are several options to consider. These include QR codes, promo codes, website URLs, physical addresses for a store, phone numbers for a store or service center, and social media handles. Choosing the most effective CTA for the campaign depends on the target audience and campaign goals.

By setting up a dedicated site or using digital tracking of CTAs, you can easily calculate the return on investment and gauge the effectiveness of your campaign. QR codes are a great way to track response and drive traffic to your site, and they’re free, which means you get good insights without paying extra.

In addition to better tracking, there are other benefits to including a CTA in your out of home advertising. For one, it acts as a funnel for your audience, reducing confusion over what action to take. Without a clear CTA, consumers may remember your ad but feel uncertain about what to do next. By providing a clear next step, you simplify the consumer journey and increase the likelihood of conversion.

Including a CTA can also reduce decision fatigue, which is especially important in today’s world where people are constantly bombarded with information and decision-making. By telling consumers exactly what to do, you eliminate the need for them to make a decision, streamlining the process and making it more likely they’ll take action.

Finally, including a CTA provides an immediate connection to content, which can significantly increase conversion rates. People are more likely to take action when they feel a sense of urgency, and CTAs like QR codes and promo codes provide that sense of urgency by enticing consumers to act immediately. By including a CTA in your out of home ad, you can not only increase engagement but also drive conversions and ultimately see a greater return on investment.

Projection ads quickly emerge as the top form of outdoor advertising



In the world of outdoor advertising, projection advertising is quickly emerging as the top form of advertising. Unlike traditional billboards, projection advertising offers a dynamic and eye-catching way to promote products and services. Below are some reasons why projection advertising is becoming a go-to strategy for many businesses:

 

  1. High-impact visuals: Projection advertising uses bright and bold visuals that are hard to ignore, especially at night. The use of high-resolution projectors allows businesses to create attention-grabbing displays that can be seen from great distances.
  2. Customizable content: Projection advertising allows businesses to project custom-made graphics and videos, making it a versatile form of advertising. Companies can use projection advertising to showcase new products or to create unique branding experiences that leave a lasting impression.
  3. Targeted reach: Projection advertising can be strategically placed in high-traffic areas, making it an effective way to reach a specific target audience. For example, projection advertising can be used to promote a sports brand outside of a stadium or to advertise a new movie outside of a cinema.
  4. Cost-effective: Projection advertising is a cost-effective way to advertise, especially when compared to other forms of outdoor advertising such as billboards or LED screens. Projection advertising can be set up quickly, and there are no ongoing costs associated with the display once it is up and running.

 

In conclusion, projection advertising is quickly becoming the top form of outdoor advertising due to its high-impact visuals, customizable content, targeted reach, and cost-effectiveness. As technology continues to improve, projection advertising will likely become even more versatile, allowing businesses to create unique and memorable advertising experiences for their customers.